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Search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific search engines. This gives a site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website involves:
1- Editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
2- Increase the number of inbound links since the search engines considers everyone of those links a ''vote''.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics are incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. |
